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To understand the relationship that the general public has with rivers, publications use different notions such as “perception,” “preference,” “attitude,” or “attachment” to the environment. Each of these notions has its own definition, sometimes changing (Table 1.2); however, they all reflect the values and attachments that individuals have with rivers. Although such values have long been excluded from environmental action, their essential role “as rational motivators for the public to become involved and to voice their concern” (Vining et al. 2000, p. 145), is now well recognized. The assumption is that individuals are more attentive to environments they care about and are more willing to protect them.