Читать книгу Achieving Excellence in Fundraising - Группа авторов - Страница 100

There is strong scientific support for these findings. And yet, when people are asked to guess which one will make them happier, spending money on themselves versus spending it on others, they think they will be happier when spending on themselves. This may help to explain the increasing prevalence of materialistic goals.

Giving money can also make people feel richer, despite having less money because they just gave some away. Giving time to others can lead to feelings of “time affluence,” the subjective feeling of having a lot of free time available. Amazingly, people feel like their schedules are less rushed, even though objectively they have less time because they just gave some away. The paradox of generosity is that people feel happier, richer, and healthier after giving their money and time to others (Smith and Davidson 2014). Having money in itself does not make people happier, but the way people spend it can affect their happiness (Dunn and Norton 2014).