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Application Exercises
Оглавление1 Make a table of different fundraising functions and/or solicitation vehicles, such as annual fund mailings, major gift solicitation, and so on. Place the theories from this chapter under the headings for the situations in which they might be most useful. List at least one new tactic based on the theories in this chapter.
2 Assume you work for a university. You are planning to meet with a donor who is an alumna of the English department and has established a scholarship fund for nontraditional students in honor of her mother. Her graduating class is nearing its 35th reunion. What topics or ideas do you want to include in your planned discussion? Use at least two theories from this chapter to analyze your choices for the meeting plan.