Читать книгу Achieving Excellence in Fundraising - Группа авторов - Страница 87

The rest of the chapter introduces theoretical approaches that have been used to explain aspects of fundraising practice – what is happening, how it happens, and why. It begins by addressing macro systems theory, boundary spanning, and resource dependence. Next, it shows how gift theory and reciprocity apply to fundraising. Then, it describes the identification theory of care and how social identity theory contributes to philanthropic choices. Finally, it shows how a dramaturgical approach and symbolic interactionism can be helpful in understanding fundraising.