Читать книгу Achieving Excellence in Fundraising - Группа авторов - Страница 81

Fundraising excellence requires adherence to both the letter and spirit of the law. Prudent management of charitable organizations requires careful attention to the “black and white” legal and ethical requirements for fundraising. It also requires making good – and sometimes difficult – decisions in cases where a dilemma is presented. Good decision‐making requires one to clarify the facts, understand the applicable legal and ethical standards, and make a reasonable decision. Evaluating and modifying one's decisions helps to continually improve fundraising practices. Achieving excellence in fundraising demands nothing less.