Читать книгу Achieving Excellence in Fundraising - Группа авторов - Страница 74

Tax‐exempt organizations do not normally pay income tax on fundraising or other revenue. However, revenue generated by the organization from a trade or business that is regularly carried on and not substantially related to the charitable mission will be taxed as unrelated business income (UBTI).

Exceptions to UBTI include revenue generated from qualified sponsorship payments so long as the donor recognition provided to sponsors does not become advertising. Many charitable organizations utilize sponsorships to meet resource development goals. Advertising that does not qualify as sponsor recognition includes endorsements, an inducement to purchase, and/or messages containing qualitative or comparative language, price information or other indications of savings or value. Other exceptions to UBTI include passive investment income on a charitable endowment, rental on real estate, and bingo game revenue. Other charity gaming activity may be taxed. (See IRS Publication 598, Tax on Unrelated Business Income of Exempt Organizations.)