Читать книгу Achieving Excellence in Fundraising - Группа авторов - Страница 85

By Ruth K. Hansen

Philanthropic giving has attracted many theorists, but research on fundraising has been less tied to theory. This chapter first discusses the role of theory in fundraising practice, and then examines several theories that have been used to explain aspects of fundraising.

After completing this chapter, readers will:

 Understand how theory contributes to fundraising practice.

 Be able to explain how fundraisers function as boundary spanners in open systems, and the dynamics of resource dependence.

 Understand the implications of gift theory, reciprocity, and social exchange in the relationships among the donor and the organization, the organization's clients, and the fundraiser.

 Appreciate the role of self‐identities, moral identities, and social identities in giving and the implications for fundraising.

 Consider how fundraisers can use symbolism and principles of dramaturgy to help the organizations, clients, and causes resonate persuasively with donors.