Читать книгу Achieving Excellence in Fundraising - Группа авторов - Страница 93

1 What are some ways in which reciprocity plays a role in how fundraisers and donors interact? Provide specific examples from your experience.

2 How can fundraisers activate a donor's identity with regard to other donors? To an organization's clients? To the organization itself? What theories apply?

3 We tend to find it easy to support others who share a social identity. What implications might this have for fundraising practice? Are any of those implications in tension with an organization's mission or other social concerns? If so, how might fundraisers and administrators mitigate those tensions?