Читать книгу One Thousand Ways to Make a Living; or, An Encyclopædia of Plans to Make Money - Harold Morse Dunphy - Страница 208

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There is always more or less money to be made in a good advertising plan, and here is one way an elderly newspaper man turned his knowledge of printers ink to good account.

Whenever a church or social organization in his town proposed to give an affair or other form of entertainment he would offer to get out a good program for it free of cost to the parties planning the affair, and this offer was always gladly accepted. Sometimes he even offered a percentage of the proceeds for the privilege, and this too, was acceptable.

He would get the best figures possible from a number of printers, and let the contract to the one who could do good work for the lowest price.

Then he divided the program into small spaces for advertising, which he could easily fill at fair rates, and usually came out with at least 50 per cent profit on the undertaking.

There were so many of these programs to be obtained in his town, that he continued this as a regular business, and made an excellent living out of it.