Читать книгу One Thousand Ways to Make a Living; or, An Encyclopædia of Plans to Make Money - Harold Morse Dunphy - Страница 219

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He published a weekly newspaper in a field that was covered by one of the papers of a large city about thirty miles away, and he was very desirous of showing a special service to the people in his community. He made it a point to find out the people who came into the city, and to ascertain this early. So each morning he went to the Water Department of his city and obtained the names and addresses of parties who had water turned on, and from this information, made a statement in his paper concerning each person’s arrival. When the paper was published, he sent a boy around to get the newcomer’s subscription. When there was a refusal, the boy was instructed to say: “Well, the editor desired you to have a copy anyway, so I will leave this copy.” The new arrival, upon reading over the paper, found his name mentioned, and on his next call the boy easily secured a subscriber.

This is an excellent way for a person running a small paper close to a large city to build up his subscription list. This man succeeded to the extent of seven or eight hundred dollars a year.