Читать книгу One Thousand Ways to Make a Living; or, An Encyclopædia of Plans to Make Money - Harold Morse Dunphy - Страница 58
PLAN No. 49. BOOK THAT COSTS NOTHING SELLS FOR 98 CENTS
ОглавлениеThis man clothed an old idea in a new dress, greatly improved upon it, and made it a permanent, paying business.
He got twenty merchants, in different lines, to pay him $5.00 each for a page ad. in a book, and spent the $100 thus received in having 2,000 copies of it printed. Then he sold the 2,000 copies for 98 cents each, or a total of $1,960. But who is going to buy a book with nothing in it except twenty pages of ads, do you ask? Answer: 2,000 people. Why?
Every advertiser in that book has agreed to give a certain discount on every item he sells to the person who has bought that book—the furniture man giving 10 per cent off, the hardware man 5 or 10 per cent, the dry goods man 12 or 15 per cent, the grocer 21⁄2 per cent, and so on—every one offering a discount that in the aggregate means a saving of $100 or more a year—to the buyer of the book. And the book that entitles these people to so great a saving on their purchases costs only 98 cents! Will people buy the book? Does 98 cents look bigger to most people than $100, or possibly $200? Of course the books sell, every last one of them, and the enterprising publisher gets nearly $2,000 net out of it, the merchants get a whole year’s splendid advertising among people who want to buy from them, for $5.00 each, and the printer gets $100 for putting out the book.