Читать книгу One Thousand Ways to Make a Living; or, An Encyclopædia of Plans to Make Money - Harold Morse Dunphy - Страница 61

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“A friend of mine,” said a successful merchant, not long ago, “was making and selling—or trying to sell—three preparations of great merit, but with such indifferent success that he decided to give it up.

“I knew the value of his preparations, and concluded that his failure was due to himself rather than to them. I, therefore, outlined a plan for him that I thought would bring success, and loaned him the money with which to make another try at it.

“I had 1,000 circulars printed, to each of which were attached twenty coupons of the face value of 5 cents each. I then got ten merchants to agree to accept one of these 5-cent coupons at its face value on every dollar’s worth of merchandise purchased for cash, and gave the names of these merchants on the circular, with their agreement to accept the coupons as above stated.

“The regular price of my friend’s preparations was 50 cents each, but I told him to offer the three for $1.00, and give each purchaser $1.00 worth of the coupons besides.

“The way the buyers went for those preparations, when offered in this way, was simply amazing, as they got the three preparations for nothing, since the various merchants gave them back the dollar they had paid for the coupons, and the merchants themselves were well pleased with the effective advertising the plan had given them, since it brought each of them many new patrons.

“But the best part of it was that my friend not only sold this first $1,000 worth of coupons, but a good many thousand more, and gladly repaid my loan in a day or two. Besides, it established his remedies permanently, as people had found out in this way how good they were.”