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Web 2.0 offered a completely new outlook. It promoted the sharing and exchange of information and data (text, videos, images and more), and witnessed the upsurge of social media, blogs, wikis and smartphones. The Web was becoming more popular and stimulating. The customer’s opinion was constantly coveted and users developed a taste for this virtual collectivization. However, the reproduction of content of disproportionate quality led to an overabundance of information that was difficult to verify.

Figure 1.2. Web 2.0: collaboration