Читать книгу Homo Cypiens - Herlander Elias - Страница 13

We need “workshops” in which we can all participate. This might be a social media promise, but social networks are more interested in collecting users’ data for marketing and / or advertising purposes. What we have before us is a world of massive dynamics filled to the top with contradictions. Individualism proliferates and collectivism as well. We feel bad alone and poorly accompanied, when we should feel well alone and even better in social mode. We deal with excesses of various kinds, we can not digest everything and an almost military discipline is required to be able to unravel any subject. Massive dynamics ask us to participate, but it immerses us in many solutions, applications, ideas and products, trends and novelties. We really need to get involved in more initiatives. In today's hyper-complex world we survive only if we are working in groups and with predefined objectives. There are times when we make history, there are times when history makes us. We must be aware that the universe of massive dynamics is a demanding universe and that makes any university educational training useless if there is not a constant updating. The world spins and asks us to spin with it. You can not be out or lose the technological “train”. It's like a high-tech and non-stop imperative.

One of the strengths of social media should certainly be the creation of participatory workshops where people can get to know each other, and socialize with shared goals within a particular calendar of events. Instead, we become sombies, a kind of “undead of social networks”, and every web site or app we use in social media only forces us to look at more torrents of useless data that in little or nothing exalt us or push us for a better future. Social media silos is what actually defines these “social networking places” where we are often, where we spend time, but where nothing really matters to dazzle the theorist, the artist, the designer or the engineer.

Massive dynamics requires we are able to handle huge collections of data, but the amount of information that arrives by email, SMS, phone calls, letters, memos or social media feeds is gigantic and we start feeling impotent to deal with it. Instead of social networkings being the sites of unification they became the sites of great disunity, the zone of discord, of fantasy, false news, inglorious games and information of dubious quality that metastasizes the consciousness of the public who consult them. What's left is a user who looks more like a “god of the gaps” with the power of omnividence and able to see all the gaps. Everything around us is disconnected, interspaced, dispersed like unconnected islands. The great business of socialization, actually, shows itself as the great business of loneliness and hate speech. We lack the context to combat the gaps, we lack more and new theorists. In short, we lack who explains what is happening and what can happen later. In this world of massive dynamics we feel increasingly isolated and lost, underutilized by social and technical systems. There is a complete absence of context, and if everything is decontextualized then chaos will reign. In this point, we will be completely at the mercy of the economy of the immediate and we forget that the pleasure of participating is to adhere and cultivate the events that allow us a long learning for life. In this sense we can say that we are like “transitional creatures”. The men to come will have to deal with these dilemmas without hiding themselves, without social stealth, without marketing, without schemes. It is urgent that literate and participative men can illuminate the paths of ignorant populations and, of the most dangerous, those who think they know everything and know very little. It's time we get out of our cockpit.