Читать книгу Homo Cypiens - Herlander Elias - Страница 8

Our time is marked by the massive dynamics of images about ourselves and the other individuals we know that accumulate. Many of these images are images of good things, but it remains, however, something strange, as we foresee the existence of a certain tragedy of serenity. The seizure has become the norm for the generation of novelties. As tensions have a political and commercial impact, everything that is supposed to have an impact is tense and worthy of controversy. Images of “cute” things or “gross” things circulate in the network, but, nevertheless, they are controversial. The fact that everything helps the accumulation of massive dynamics does not help one to have discernment to understand the problem and this is because reality is always portrayed aggressively (the accident, the corrupt, the murderer) or in a colorful way (the star, the artist, the birth, the invention, the discovery). There seems to be no intermediate reality. There are only extremes. The reason why this is so is that we want to highlight the good side and only then the very bad side, and advertising appears as the savior of everyday life deceiving us with beautiful and seductive universes, designed to be within the reach of the average consumer, whatever it means...

We may also say that there is a tragedy of serenity insofar as serenity seems to have given way to the tragic, and as everything nowadays has to be news in social media the tragic or black side of life is more attractive and conector than the serene side. In other words, the tragic or the more dramatic side sells more resulting in a product of misinformation, perverse manipulation of data and images barely digested by most audiences, in other words bloodthirsty and selfless pity audiences. We also highlight another kind of news, the aggressive news. These novelties are filled with impressive pseudo-concepts, thought and designed to impact. It is a new “normal” this to do everything to provoke strong emotions at all costs, and to design everything to be socially mediated. We accept that massive dynamic reality is something strenuous to experience. But it is also true that there is a lack of realistic simplicity. Our world of massive dynamics is too complex and tiring. We miss when life was simpler. In the environment in which we move, complexity has become the sister of innovation. Although traces of simplicity can still be found in some daily acts of our lives, they are not the ones that propagate more. Practically, there is no longer room for individuality, for the singular, because everything is continuous space. Social media forces a fluidity between individuality, sharing and community. As pointed out above, we are always connected, there is no off-field of the actual cinematic. What exists is shareable and contributes to massive dynamics. One can not delete its contribute to massive dynamics. There is an inevitability. Of course we will continue to contribute and participate in the massive dynamics, because we are homo cypiens.

In this order of thought, we notice that there is a lack of substance or content in almost anything nowadays, from the products we consume to the way people present themselves formally. Reality is rushed and lacks a positive opacity; there is a false transparency in which all that is shared by the fact that it has no depth, or, to be, be very little. Everything is hollow, futile, fast and fleeting. The only thing people are worried about is the removal of obstacles ― nothing matters more than the credit images and the credit given to the images. The tragedy of serenity happens because in everyone’s eagerness wishing to impress everyone what remains is very volatile and fragile. As there are many options no one wants the first result found because something will supposedly better appear, and consequently we expect strategically as it is useless to be impulsive and happy with what has appeared first. However, as this society is also impulsive, with its codes and props, there is a will to succeed and a need to appear imposing an ideally strong and charismatic image, even if it is only a superficial and / or aggressive one. The serene state of mind is rare. The tragic scores better from the moment a famous social event or character is hit tragically. There is always news, sometimes when things go well, sometimes when things go wrong. Media rules in the iconic era!