Читать книгу Homo Cypiens - Herlander Elias - Страница 6

Nowadays, it is becoming more and more common to see people recording everything, resulting in a generation of young and elder people registering everything on the network. It seems that there are no “unshareable” things. However, the middle-aged population is relatively slow in doing so because they like to have control over their things. Still, the obligatory thing is to share everything that the individual does. The logic of the network, which is heterarchical, requires that must be more connections than poles, more human minds connecting and interconnecting than individuals in the singular sense. The network is bigger than us. Massive dynamics happens when the accumulation of images joins the continuous recording of everything and everyone. We have terabytes of information flowing from our mobile devices to the network that has petabytes and iotabytes. The flood of information crossing the network is such that the digital applications we use are no longer sufficient. We need other models to handle the network. Holiday images, identification images, surveillance images lead to digital becoming a tameless monster, a real massive archive. There is no way to deal with the amount of information in operation today. What remains is the state of continuous recording, selfies, sequence shots, videos uploaded to the network, advertising promotions and the frenzy of being able to participate in the network with what is “ours”.

Our imagery is corrupted because everything is always within a videographic field, and there is no more off-field. Everything that is imagined by us and that it is an image is kept inside a support, or in the cloud. We are always “inside”. The concept of “outsider” is becoming obsolete. Why staying “out” when it's normal to publish everything and share everything “in”? In this respect, we can infer that the change is related to the fact that we now think that we have the Internet, and that now we are masters of our destiny; that nothing can keep us silent or interrupt. The result is a miscelanea of shares, flows, brands, institutions, sects, political parties and people who want to be famous at all costs. In 1968, Pop Art artist Andy Warhol said premonitoryly in an interview that in the future everyone would have his fifteen minutes of fame worldwide.

The network also begins to accuse a certain redundancy since the younger generations think that it is not necessary to have a literate culture. Books do not say anything to younger generations. However, the problem lays on this fact ― books are the basis of a literate culture, technical culture and art. Without them we would remain in the void. To enjoy a merely audiovisual and social network would be the same as to participate in the construction of something poor and futile. The sovereignty of massive dynamics consists in an increase in the scale of information, in the extinction of the individual, in the redundancy of data and in the access to the digital neoliberalization. The one who can and and aspires to wish, reads. The one who can and aspires to wish, seeks. Those who have no money can not consume. Who has neither money nor demand is not sought, and in this way he is “abandoned” by the digital, by the massive dynamics that passes by.

Anyone who thinks that we are in the stage of the “you” and that now we are “all”, both audience and producer of each other, is right. Yet, we must reframe this ethosin the contemporary thinking. Thought has to dwell on the reality of what is happening now, and what happens now is largely “inescapable”. We face a mirror-system of the real which is capable of propagating itself without solution. Massive dynamics is a crushing logic of novelties and a creation machine of the past. What is in the present is quickly forgotten and belongs to the past, and for the future hardly anyone thinks of it except in terms of consumerism. Consequently, we need to review our procedures for interacting with the real. The real is compromised given that everything that currently is happening has to appear in social media, otherwise if it does not appear then something is wrong. “To exist” and “to appear” became synonymous. What is the logic of existing, of doing things, if it is not to share and “make” appear? This is the dilemma in which we find ourselves. Private space is becoming obsolete. Long live to the semi-public space of the massive network!