Читать книгу Homo Cypiens - Herlander Elias - Страница 9

In an age where the image is worth everything, increasingly we communicate without text abbreviating everything. We use less words, we talk through emojis and acronyms emphasizing images that seem to be worth more on our screens and portable screens. Yet, they are worth what they are worth. We are worried about looking good on small screens and social media. Credit images do us good and the credit of images depends on the reputation we have built, and in this iconic era massive dynamics leads us to believe that a whole universal language is drawn. Information and money are the new reality register. Those who do not communicate and do not sell are nothing. Reigns the regime of the image of Instagram. Those who exist and are well publish, therefore, they feel happy through their “sharing” giving priority to the ego. There is even a certain schizophrenia in the real world. No one sees the big picture, everyone only sees his or her perspective, then it is natural that tragic or negative things happen in our daily life such as snobbery, ferocious hedonism, lack of political and professional ethics, and even in the intimate sphere, egocentrism and frustration happen, meaning this that we are facing a disconnection between physical and material reality and virtual communication. We are in the age of social networks, but nobody really knows how to socialize when he or she meets a stranger. We only agree to socialize with “authorized citizens”. After all, being an active citizen implies voting in the elections and being a frequent consumer. And in iconic times like now, massive dynamics is such that we have to think about doing something different and also adapting to anything. There is the prevailing feeling that one can not be left out, that the system can not be our enemy. We have to be resourceful, to have means; we have to be archivists and hyper-social, and for that to happen we need money, influential friends, and material resources. As if that were not enough, we must transform the iconic disillusions into steps for the future. To live today implies owning anticipatory thinking. In the era of an inevitably seductive imagery, critical and creative thinking is required. We are so in the media environment that we have lost the necessary distance to think things critically. One of the main problems about massive dynamics is that everyone publishes everything ― from the most interesting and relevant to the superfluous and mediocre. We have broadcast and webcast, that is, the radio and / or television transmission, and the Internet, but it lacks smartcast and intelligent mediation. However, we do not need to always document everything or that reality is always pop or cinematic. We need something more. More subjectivities have created an incalculable noise.

In the iconic era we are part of a “hyper-audience” that wants compelling narratives of participation. The contents are being divulged incompletely, we complete them as if it was a game. And in this new game, we feel we can not be “canceled” or “obliterated”. We are impossibly “erasable” from the net. It is, after all, our subjective reality that feeds the machine. We are the ultimate product. The information we offer to social media transforms us into the ultimate convenience. We are the new “scene” to be sold, it may be a video-clip, a text, a photo or our preferences. At the heart of this whole iconic, in which the images are also sold, there is a file of re-fullfilled realities. First, things happen, but then they turn into iconic things. They communicate only by their form just because they are in a certain environment. And nothing seems to come out of the massive dynamics of the Internet.