Читать книгу Explosive PR. Full Practice Guide in Capture of the World with Invention of the News, Ideas, and Senses - Igor Szucs - Страница 10

Idea 5. We shoot and distribute home-porno with the balls. On the background there is a racket, an emblem of the club and federation.

Idea 4. The unusual places for a game: we play squash next to the Kremlin wall, in a big Shopping Centre, in a status restaurant.

Idea 3. A beautiful well-built girl has broken the rules of an amateur tournament – she has cried so loud and so passionate as in big tennis. Who does not know, in squash it is forbidden to cry, it is considered to be breach. And what do we need to do with the rules? To break!

Idea 2. We make a rumor: a new husband of Buzova – a squash player. And if someone is a squash player, we have a question at once: who is it? And it attracts more people in sport. You do not believe but once attraction happened when in Moscow the President of the squash association was robbed for a big sum. Everybody started to get to know: “Well, squash? What is it? How do they earn there?” And they rushed to the courts.

Idea 1. We distribute a rumor that the State Duma, the White House will be equipped with squash. We conduct a formed poll of the deputies, the stars, and the sportsmen on the theme: “What is your attitude towards …”. The formed poll is formed because the results will not be known, but say about the new influence. Here is a variation of this idea: the politicians and the civil servants are subscribed to play squash in the capacity of antidepressant.

13) Тоp-5 PR-ideas for attracting attention to the intensity of the automation of the sales in business on the base of “Bitrix”

Idea 5. The girls in T-shirts “Bitrix” and? For example, Amo-CRM fought in mud or just in the boxing ring. “Bitrix” won. At the end, the winner asked for intensive. If you do not want to fight in mud, you can conduct women box to the knock-out. Milder can be series of penalties in women football.

Idea 4. An advertisement about the event is hung in the town hall and the State Duma. They took the Photo and distributed it locally, earmarked for a specific purpose, publics “VK”. Well, what was it? Why do the deputies and the civil servants need it? And I need it because…

Idea 3. We announce that during the intensive a case will be investigated – the automation of sales in a bawdyhouse or a salon of the erotic massage. A mild variant is in strip-club.

Idea 2. Gathering of signatures to change.org in the address of Putin – to automate sales in business. Who do not do it; you fix a death execution.

Idea 1. We conduct lightly, like a production, a meeting of the sales-women in the dressing-guns: against automatization of sales. We take a photo with the posters.

14) Тоp-5 PR-ideas for attracting attention to the smoothie for growing thin

Idea 5. You present the thick VIP-men with the smoothie in the city or the regional administration. You show how the product is packed and sent DHL for the definite name. If VIPs are excited, we make a start of the theme “fight with business that has a sense of humor”. A wonderful rescue!

Idea 4. A simple thing is to forget the smoothie I a taxi and look for it through “Facebook”.

Idea 3. A box of smoothie “was forgotten” in a shopping center. You need to send for the guard, to check “a strange package”.

Idea 2. We make a billboard “I enjoy with the smoothie”. The inhabitants of the city will be indignant, we lodge a complaint with ourselves in FAS and social websites. And we write to mass media from the eye-witnesses, of course.

Idea 1. We organize a competition of the childish creation “A thick mother and a thick father”. The organizers are the producers of the smoothie. The task is “to give with the help of children parents’ sense of guilt that they are so unsporting.

15) Тоp-7 PR-ideas for attracting attention to the aromatherapy and beauty salon

Idea 5. A man with your aroma oils tried to get to Lenin in the mausoleum in order to revive him. He had a firm package. The hero of the action was arrested and after explanation was let go. Naturally, you have no links with it.

Idea 4. The workers of maternity houses ordered you a wholesale set – we distribute a rumor. The mummies discuss what for? They guess the most fantastic. In order a childbirth passes better, without pain? In order a baby is healthier? (It is better, of course, in order a bordello ordered but you refused, it is obvious).

Idea 3. We call the scents with the names of the stars in order they are indignant. You clear up them after lodging a suit to the court.

Idea 2. You send the sets to the Presidents of Russia, USA, China. You put it next to the doors of the embassies.

Idea 1. The owner of the aroma studio changed her surname on Aromatova and all the workers were got also the talking names: Ambroziev, Priyatnov, Duhov, Omolazhiev.

And some bonus ideas.

The first. The action: To ecologically clean New Zealand a well-grounded man, a Russian emigrant, in past an oilman and a native Moscower, ordered the scents of the aroma of “Norilsk nickel”, “Moscow Refinery”, congestion of ТТC and MRR in order to remember a scent which stimulated him earlier. “This ecology fucked up”.

The second. We write a review for the social websites that after aromatherapy a leg grows, a husband comes back in his family, a baby is born (chastely). Try to distribute the text among the top bloggers and “YouTube makers”. You send the news with a request to appraise the cost. You wait for the moment they distribute it to the public and then put responsibility on the marketing specialist, which “was fired without the weekend grant”. All the “morally victims” will get a bun, special aroma, a present and so on in the capacity of excuse.

16) Тоp 5 PR-ideas for promotion of the miracle-mattress “Phoenix” or another premium or innovative matrass or a sleeping device (e.g. hammock)

Idea 5. The action: they tried to bring a mattress in the mausoleum. Not for “Lenin’s making alive” – we are not madmen! And in order to “spend less means for body’s care” because the magnetic field of the miracle-mattress revive even the dead cells, it results in having economy in embalming.

Idea 4. We announce a national competition “100 ways of using of the mattress “Phoenix”. Somebody makes a house for a child, somebody makes a box for a dog, somebody – a dinner table, clothes, an office partition, a raft, a cover-plane and so on. Thanks Dan Kennedy for this idea.

Idea 3. The action again. In the Red Square or next to the office at Semenovskaya a man prays to a mattress. They think he is a madman, but in reality, he thanks for better health. He is in a T-shirt in cold weather and bathing trunks.

Idea 2. They block the entrance to the State Duma with a mattress. A hapless courier carried it to the address of the delivery but all spread out. It turned out that he was wrong with the address. Maybe – if to serve as a rumor – he really carried to the Duma.

Idea 1. Live webcast: recording of sleep on the mattress of a beautiful girl. She is sleeping live for all night. The stream is on “Facebook”, periscope. The girl is attractive, nicely dressed, can be in special underclothes. It will be cool: “And now I fall asleep on camera”. You can make a special website where the logo “Phoenix” and “Fohow” will be. Before sleep a photo shoot takes place live with a slight erotic tinge and children with cats in the frame.

17) Тоp-5 PR-ideas for promotion of the cedar nuts

Idea 5. You should lay out the portraits of Putin and Trump with nuts, send photos to the mass media. As a variant, the near nuts resemble… Turn on your fantasy! Or a man was found, who collects such similarity. The mass media likes such stories very much.

Idea 4. You should make a scene at a fancy restaurant (White Rabbit, “Pushkin”, “Turandot”, La Marée, “Zolotoy”, “BOLSHOI” etc.): “Ho-ow? Have not you nuts? You are a loser and rogue, non-trend goof. And you are the best, called!” The cedar nuts, as I noticed, are in different restaurants in abundance. Therefore, you should make PR of the nuts of concretely your firm: “Do not you have Pupkin’s nuts?” Well, the list goes on.

Idea 3. We publish the cocktail recipes from the cedar nuts with funny names. We practice the addition of chopped nuts to the usual drinks like whiskey-Cola. We publish the video-reviews about the miraculous wonderful effect on your “YouTube” -channel.

Idea 2. Product-placement of the nuts in home porn. I have such an idea not in the first time, right? I do not know why! So, we organize a shooting with a girl, like Berkova, Sasha Grey, Pamela Anderson, “the Bald of Brothers” and with your nuts.

Idea 1. The nuts were put to the urban monuments, where it would be appropriate and funny at once. For example, to Sholokhov, to the boat, to the hairs on Gogolevskey Boulevard. Turn on your fantasy!

18) Тоp-5 PR-ideas for “YouTube” A channel about snowmobiles, quad bikes, and extreme sports

Idea 5. The snowmobile until there is snow (in summer – the quad bike) is equipped with ambulance, fire-fighting patrol, the police, or all it at once. A group of “national patrol” quickly responds and delivers all necessary things faster than conventional technics.

Idea 4. Driving by a snowmobile or by a quad bike will be available to all interested girls for free if they arrive to the place of driving in a swimming suit. Consent to the photo and publishing is compulsory.

Idea 3. The excursion, for example, around the city Chekhov by a quad bike. Reference – “The bike tour in Gomel”: https://youtu.be/HRGSyFUXbBM. Why around Chekhov? There a powerful group of “Chekhov’s crooks” dwells.

Idea 2. We go on the Garden Ring by the quad bike with a flag and a mannequin of a known recognizable politician. The witnesses throw photos and videos to the mass media.

Idea number 1. In the center of Moscow, a clean Maybach” (or “Porsche Pananmera”, limousine, “Ferrari”, if you pull) comes with a trailer where a filthy-filthy quad bike is. The witnesses send photos to the mass media. On the quad bike and “Maybach” there is your logotype, website, and link to “YouTube” -channel.

19) Тоp-5 PR-ideas for promotion of the extreme sportsman (e.g. kayaker)

Idea 5. You should hang like illegal on a kayaker a banner “Red Bull” and somebody will “complain” about it. Or you send to the news: a racer “Red Bull” came first (or last, or only). It will be seen by not a sponsor and you will announce and express the position that you need money and you decided to attract the sponsors in such a way.

Idea 4. A sportsman proposed to the Olympic champion, for example Daria Klishina or just a country-woman-champion. As a variant, he just admits openly in love.

Idea 3. We organize a kayaking-tour (rodeo or slalom) in the dirtiest river – in support of the ecology’s preserving. We make PR of ourselves and our club, a “VK” page, a website – anything!

Idea 2. Kayaking by something unusual: an inflatable mattress, beds, an inflatable woman, an inflatable man (female kayaking, of course).

Idea 1. Photo or video editing. A famous face is a kayaker (latent in a good way; and anybody did not know even!). As Yeltsin was fond of tennis, Putin – judo and calisthenics, Medvedev – squash, and for example Shoigu – kayaking (in addition to tank biathlon).

20) Тоp-5 PR-ideas for attracting attention to the coffee on the wheels and to the other mobile coffee-places

Idea 5. A man measured his pulse 300 after your coffee, called an ambulance and asked in return as compensation a coffee subscription. A cheater was exposed, he had a “fake” heart rate monitor, but still he was given a subscription. For creativity!

Idea 4. A bath with coffee. A man bought your franchise in order to do a bath with coffee at home – it stimulates him. We take photos and shoot video.

Idea 3. Who comes in a swimming suit – he gets coffee free. It is recommended to take winter photos in the background of snow and other people in hats and coats. We shoot video.

Idea 2. From the cups of coffee, they laid out an inscription and a logotype of the coffee brand and they shot it from a big wheel. Thanks Inna Alekseeva, she has made it for “Chupa-Chups”. Variation is an inscription of the machines (of traffic policemen, fire fighters, ambulances – (to buy unofficially” or re-photoshop, to make a scene on this background).

Idea 1. A man has bought a secret ingredient for 1 million rubles. Do not you have a secret ingredient? Here is another idea – it must be!

21) Тоp-5 PR-ideas for promotion of the plastic windows

Idea 5. A new product. They are integrated in the windows: a radio, wi-fi, a tracking system, rain sensors (in order to understand either to wash or not to wash).

Idea 4. A new service – a built-in safe in the windows. We publish photos of the experimental sample.

Idea 3. A household art. An exhibition of the prints of the fingers on the windows. A variant: a performance-exhibition “Interesting pictures on the windows”. Street-art. You have to behave like a hooligan a bit on other people’s windows.

Idea 2. My favorite. The most beautiful rigger-woman and rack woman of the windows. We take photos. Variation – a calendar with the sexiest rigger-men and rigger-women. By analogy with the firefighters: do you remember that MES published after the Canadian firefighters a beautiful calendar – a dream of a divorced woman?

Idea 1. A ghost. We shoot an amateur video: we sit and socialize in the kitchen. A naked girl flashed. Or a ghost? What is it? The logotype in the frame was hooked. We add the clip on the channel of the windows’ company at once.

22) Тоp-5 PR-ideas for attracting attention to the beer restaurant

Idea 5. It is declared a vacancy of an administrator with mega-demands and mini-salary. But! She can drink beer (the main condition is starting drinking not earlier than in an hour to the end of a working day). Then we wait for indignation about the discrimination of gender, age, education and so on. And also, morals about drunkenness at work, “how can it be”. In parallel a discuss is kept if girls’ preferences in drinks depends on their degree of compliance. When I was young (under 21), I liked the girls who drank beer. They are really the most sociable.

Idea 4. The entrance in the VIP-zone and bonuses (beer snack, nuts) are available only those people who have in total amount not less than 1000 followers on the social websites. You can also give bonuses for posting with the hashtag where a name of your restaurant is.

Idea 3. The revival of the party of beer lovers. The first Congress will take place in your restaurant.

Idea 2. Triple portion of beer to everyone, whose number contains 3 identical numbers, the owners of 4 identical numbers will get a special table (on the coolest places there is a table “reserved” for the owners of gold and platinum numbers), for 5 and more identical numbers – a meter of beer.

Idea 1. For attraction of the top fashionable audience we have an action: a cup of beer to all owners of “iPhone 6”, the owners of “iPhone 7” are invited to the special table. It is possible, in principle, all owners of “iPhones” (something like fashionable guys) to give bonuses. “The owners of “iPhones” who drink beer – it is cool.

23) Тоp-5 PR-ideas for promotion of the service of the tourist trips during weekends (tours of the weekends)

Idea 5. We give a product in order to test it to the leaders of opinion – Alena Vladimirskay, Artem Lebedev, Ilia Varlamov, DmitryPuchkov (Goblin), Sergey Dolya. We write an open letter and wait for an answer. Intensification: it will be cool if on Friday we deliver them tickets with departure on Saturday personally. It is interesting, who will fly?