Читать книгу Explosive PR. Full Practice Guide in Capture of the World with Invention of the News, Ideas, and Senses - Igor Szucs - Страница 8

a PR-manager of the company BlaBlaCar,

a specialist in the promotion of IT projects

The book of Roman Maslennikov “Explosive PR” —. The modern form of the exposition is absolutely appropriate to the content. I mentally the author.

I cannot understand one thing: why the author “gives all his secrets”, which help him to compete in the market… It is a desperate and brave step. When the technology is popular among everyone, how can you use it for very delicate humane operations? How can the author earn, when they can copy and they will copy him? And the main thing is how can the PR technology which is described in the book be still effective?

Fortunately, all the ideas are right only at first sight. Every difficult task has at least one false solution.

Let’s remember that even after the film “Tail wags by the dog” and the book “The American Character” in the world not an only war was begun, which had only inner political purposes. And it works. A friend and a colleague of John Fleming (an author of “Bodiano”) John Godfrey published “a trout memorandum” in the beginning, where 51 methods of misinformation of the opponents were described, and then he supported brilliant Juan Montagu and the operation “Stuffing”, which was described in the memorandum.

There are more examples in the history, including ones in my practice. Even after the publication of the laws of management of the fate “Karma logic” in “Tattler” the number of wishers to talk about the fate only grew.

I am sure that the reader not only will get large pleasure reading this book, but also will enrich the PR practice by his own cases. I wish the readers good luck, and the author – new remarkable books.