Читать книгу Explosive PR. Full Practice Guide in Capture of the World with Invention of the News, Ideas, and Senses - Igor Szucs - Страница 9

a doctor of psychological sciences, a doctor of economical sciences, a professor, MBA, www.sitnikov.com

Ideas

100 tops with 5 PR-ideas

Guys, here are the ideas. All they are working, all are carrying out; it is checked. You can get it free, or for 10—35 thousand rubles, or for 350—500 thousand rubles. I have already written about it. But before the start, here are more than 500 ideas. Keep your brain open, do not lose your consciousness, take some ammonia, and make an appointment to see the psychologist ahead of time. Or go to the PR consultation.

1) Top-5 PR-ideas for making platform’s for creating of landings famous

Idea 5. The word “landing” or landing page was made with people. It is desirable the crowd scene is in the public place, for example in the Red Square. People have to be beautiful at most either in swimsuits or naked. You have to shoot with a drone and by means of the “eye-witnesses”.

Idea 4. The man-landing. A high doll with all the elements of landing: a hat, a cellar and so on, is enclosing the way, for example in the parking place of the shopping center. Scandal.

Idea 3. An extremely beautiful girl, desirably a porno actress or a model, made an intimate tattoo with the name of platform and the constructer of landing. She, so to say, expressed her gratitude. Her parents wrote to the mass media, roused to indignation, went to the court against the company. And the girl said why she made it, which good site she created on the platform, how she attracted leads, increased the conversion and so on.

Idea 2. On every successful thing, car, man, house, and Mona Lisa hang “made on the platform…”.

Idea 1. When business of corruption is exposed or the next civil servant or силовик will be taken red-handed (like the colonel Zakharchenko, “a boyar from МIA”, Belich, Ulukaev, and so on), give the legend that he earned due to the definite platform of landings. Reference is a broker office “Olymp”, which made its site “like Zakharchenko’s business”, drew a fake screenshot of the Sberbank’s card and got to the business newspaper “Kommersant” with all these things.

2) Тоp-5 PR-ideas for promotion of the paintball club in the region

Idea number 5. Give some rumor to the local forums, publics, and mass media. Something like Ramzan Kadyrov decided to open/visit or invest in the paintball club. People are, of course, against it. But some people are for it because he could invest 10 million dollars and the club would be not only the largest in Russia (we can give this message), but also the largest in the world (it is an occasion for pride on the level of the country). Should we co-ordinate with Ramzan Kadyrov? You may guess for three times.

Idea 4. Zhirinovsky suggested shooting either the deputies, or the criminals… All remembered this loud story. Then he said that he “was not understood right”, justified. You can do some video editing where Vladimir Volfovich amplifies that playing paintball you should have possibility to shoot in reality.

Idea 3. At night in the center of Moscow shooting was, at the wedding Dagestanis shot in the air with guns. They happened to be paintball. They threw them “at the place of crime”, and the weapons had your club’s logotype.

Idea 2. The paintball team repeated “Square” of Malevich on one of the city’s walls. It is simple and beautiful.

Idea 1. At the paintball club, a deceived wife and a mistress swore at one another and began the struggle for the husband.

3) Тоp-5 PR-ideas for making the youth journal famous

Idea number 5. We announce that the battle list of Navalney (or the letters of Trump from the White House) will be published in every journal. But it depends on your attitude towards politics, a lot of businessmen are against political themes, but in vain.

Idea number 4. There is an annoying “mistake” on the cover of the number about the optimism: “The glass is half porno”. The number is taken to the private collections for much money. Many advertisements inform about it on the portals “Avito”, “Slex” and “From hands to hands”.

Idea number 3. We can make some loss of information, send rumor that Sasha Grey will be on the cover and give corresponding sketches to the ether. When the news will be known, we have to give denial.

Idea number 2. The classics of explosive PR is hanging on every stall of a city some cardboard “The magazine… is not on sale”. You haven’t, of course, to co-ordinate it with Russian press. Plus, to it we make a fight for the last number, shoot the video, and send it to the mass media.

Idea 1. We make a rumor that the leading editor of the journal is Steven Seagal. The video virus is shot in your editorial office on the background of the logotype. The accent is removed not to the Steven Ivanovich, but on something secondary. For example, your cat has stolen Steven’s hat. Thanks for this idea Valeri Bogatov!

4) Тоp 5 PR-ideas for the studio of creating and promoting of the business sites

Idea 5. We make PR of the appointment of the cat like the Vice-president of your studio. It is official and direct: we have an order, a working book. Thanks for this idea Ruslan Tatunashvily and the English military fleet.

Idea 4. The courses of self-defense for the programmer-women. Everything is clear with it. After courses of self-defense with help of the selfie-sticks and gadgets for vapers, the news will exactly be successful because both things were successful.

Idea 3. For joke and for PR you promote any site with a strange inquiry. So, to say, a local funeral business with an inquiry “resurrection” or a bar with an inquiry “society of the teetotalers”, “HLS in Perm” (or take any necessary city).

Idea 2. In the street, the well-built men with the bundles of keys (keys symbolize the key inquiries) and the posters “the best key-makers” or “the keyers”. And the women stand with posters “I like the high-quality inquiries”. In short, with the help of visualization and association with professional terms the positive neuron links have to be fixed with your company. It was seen by a grandmother and a public active worker, and they protested. Thanks, Jurey Boglachev from Tver, he led me to a thought with the project “The best holes in the city”.

Idea number 1. An unusual vacancy. “The sofa hamster” is in need, like a sofa army and Internet-hamster at once. This is what we need for the promotion of the Internet auditorium.

5) Тоp-5 PR-ideas for making extraction of the bone of the foot famous

Idea 5. The bone of the foot is fashionable (we give the corresponding photos). But without it, it is more fashionable (we publish photos for comparison). The conclusion is that it is better without the bone. With the bone millionaire may fall in love with you and he will be a “foot” freak, and without the bone it will be a billionaire and a “foot” epicure. It is much better it is a billionaire. In general, attention to the bone like to the problem will be attracted. And to your company too.

Idea 4. We make a rumor that the boys without the bone have more girls and the girls get married more quickly. At first, we can take some self-criticism, and then we can fight against the fictitious “enemies”. Or we can make positive rumors at once.

Idea 3. We publish the list of the stars and the politicians who successfully made a complete recovery from the problem with the bone, let them to justify.

Idea 2. The new investigation of the “the British scientists” says that people with the bones are the selected, shamans of the new time. But! They had better disguise, otherwise, they will be blown up. That’s why, if the bone will be taken away, the super-abilities do not disappear, and you attract less attention. Profit.

Idea 1. We put a monument devoted to the bone and publish the photos. And then, we break off this bone (imitation of the act of vandalism). Then the masters polish this monument and it turns out that the foot without the bone is more beautiful. People say so in the comments and if they do not, we will do it instead of them! Thanks to restaurant PR specialist Oleg Vasilyevich Nazarov for the idea with the monument.

6) Тоp-5 PR-ideas for promotion of the largest business-conferences in “Olympiyskey” and “Crocus”

Idea 5. We make a rumor or make real super-VIP-zones for one day. One of them is for unmarried girls, the other is for unmarried men (we can make them close by). The third sector is for LGBT-society, the fourth is for the clever animals. We can make a lodge also for the clever children. Your, to be more exact, your and our task is not to sell the places in the lodges, but to make so that it will be written about it. If it will be sold, it is good.

Idea 4. We announce that those, who come in swim suits, will get a present. The topless will get a mega-present, the naked (girls, of course) will get an amazing present from the partners of the conference and the places in the first row.

Idea 3. The fight is at the entrance. The classics. The banner of the conference must be glimpsed fleetingly somewhere in the cadre or on the T-shirts.

Idea 2. We can make a line to the metro and shoot it with the drone. We can make a rumor that they “bring somebody’s relics” and with the help of line, we can hinder the traffic. It takes so many time, as it will be enough in order to take photos and to shoot video, but it can be longer.

Idea 1. An unusual traffic accident of two participants of the conference and speakers. The action takes place in the background of the banner or the brand cars. The traffic accident works in any city: as in Moscow, so as in Sochi. The details need to be confirmed.

7) Тоp-7 PR-ideas for promotion of the taxi “Angel” by name

Idea 5. Taxi suggest trips to the cities of world championship in football 2018 with fixed price: from the city to the city, from the stadium to the stadium. It can be also the following route: airport – hotel – stadium – bar – detoxification center. It is got with the idea of the fix-taxi with the delivery of the passengers to the beer establishments on Fridays.

Idea 4. Everyone may guess already. The idea is on the surface: “ANGEL” is the first orthodox taxi. Every trip is consecrated. The Christian drivers only.

Idea 3. In the taxi, a case with money and stock was forgotten. You look for the owner with the help of “Avito”, “VK” and hashtag #facebookhelp.

Idea 2. A naked taxi-driver woman or a topless. She got hot. You fire her, people are against it: return her!

Idea 1. The traffic accident with a baby-carriage. It sounds awful, doesn’t it? But there are oranges in the baby-carriage. It is not seen in the news, we release this info later. I have been suggesting this idea for a long time! I am sick and tired of the news about the tragic traffic accidents, it influences the traffic situation badly. We need re-frame the traffic accident in order they write about it only cheerful news or do not write entirely.

And one more couple of the bonus ideas.

The first. I the taxi there are 20 people – the models go from the party, we take beautiful photos.

The second. The uniforms for the taxi-drivers and the taxi-driver women. Debated photos, what do they look like? They are too sexy! They look like Nazi uniform!

8) Тоp-5 PR-ideas for promotion of the transport company (delivering of the goods from China and not only)

Idea 5. The route of the tracker on the map looks like the word “Russia” (or “fuck”). It may be “fake” or you may really drive so.

Idea 4. A beautiful clever blonde drives a truck. They look for (the photos “In need!” are hung) at the refueling and at the parking of the long-range drivers. It turns out this girl is your company’s one. Her husband lets her drive during the trip, but he is glad because of his wife’s popularity!

Idea 3. The camera of the video-register on the head of the shipping agent (or the shooting group) fixed the route. A variant – online-broadcast during the route, the video is spread on “YouTube”. It is a new trend, you know, called normcore-marketing or slow-marketing. It is like usual, slow. But it is effective and fashionable.

Idea 2. The company makes all the drivers of the trucks wear the costumes with a tie. Somebody is against it and writes all mass media a letter. And everyone knows about it. To sum up, you have publications and cool status photos with a driver in a costume, which makes you special in comparison with the others.

Idea 1. You hang on the trucks the pictures of the Russian classics in your initiative. It is promotion through the protest and, so to say, broken author rights.

9) Тоp-5 PR-ideas for attracting attention to the charity fund dealing with the problems of HIV (AIDS)

Idea 5. We make “fake” -news: to the city, where the fund works, special glasses were brought; with them you can see a HIV-infected person. At once, the public perform against: how can it be? We cannot do so! And a group of people performs for, everything must be openly, clear, they will respect and know that communication with HIV-carrier is not dangerous and etc. You need only protect yourselves and so on. And the main thing is that with glasses you can see the scale of the problem.

You can shoot a media-virus to the news. Analogies are: Google Glass, 3D-glasses.

Idea 4. You have to gather a stadium of people and say direct: we have such a number of HIV-infected. We know what to do. The signature is any fund’s. If the stadium will not be gathered, we can make it during the match RFPL.

Idea 3. On the eights of March, you make a deal with the гаишниками in order they distribute the condoms. If you will not succeed to make a deal with them, you have to wear a suit of a traffic policeman yourself and shoot how you distribute the condoms to the auto-ladies. And you give the news about it, and then, say that your new PR specialist created it. And you start the voting: fail him or not.

Idea 2. We make a rumor that one important man is HIV-infected and discuss the consequences. And then, you open that it is not a President, it is a president of one independent association (think up). And then, we have public discussion: do we have to provoke, to say who is ill among the famous people and who is not – is it justified? We can make so: the HIV-theme is justified, it is a question of national security.

Idea 1. We make myths about HIV in the form of the comics “Manga” and distribute it at the refueling. As a variant, we can make Luntik, Fixic, Masha and the Bear, the Wolf from “Well, wait a little!”, Tom and Jarry, Chip and Dale the characters of the comics. The attention will be attracted with the account of author’s rights’ breach and it is justified. Let you pay a low fine.

10) Тоp-5 PR-ideas for attracting attention to the service of the elite “hunting” and HR

Idea 5. Everyone, who used the services of the external “hunting”, will get a subscription (with the right to re-sell) of the services of the woman-cat for a year. Who does not know, the woman-cat, she is also a woman-hot-water-bottle, lives in the address she-is-generator.ru.

Idea 4. You announce that you can “hunt” any (alive) ex-president of the USA and not only. And you publish a list of presidents-candidates, who, in your point of view, will suit and for which company in the ideal.

Idea 3. We lodge a complaint in the court with Alena Vladimirskay, the main “hunter” of the Russian Internet. The reason has to be created. :) For example, too openness and backstage stories, damping, “Internet-alteration” of the market, “anti-slavery”; we want to be slaves and here you are! In general, we have an hour to create with the acquainted lawyers.

Idea 2. We make a book (“fake”) and make PR for the cover. The title is the following: “Who does not take his place”. There you give your expert opinion, who from tops of Russian economics and where has to work. So Gref has to work a stand up, Michael Prokhorov – a basketball trainer, Tinkov – in the circus or “House-2” etc. I think you will go on this theme in the comments.

Idea number one in our hit-parade. We organize unsticking of the advertisements in the White House, State Duma, Administration of the President and “Gazprom”: the following man is in need… We publish the confirmation photos in social websites and a burst of indignation in the mass media: “What does it happen? What does the service of security do?”. And everyone can see a site of your office on the advertisement.

11) Тоp-5 PR-ideas for PR of the shop of the beds in the territory of the other state

Idea 5. We start flash mob “Break/burn/piss on your old bed”. Who can make it creative, he will get a prize and a discount. And then you announce a ban of the competition, when somebody begins to do it. And if nobody starts – do it yourselves! Rock-and-roll!

Idea 4. We announce a competition of photos with the adults in a childish bed. We announce also a prohibition, when somebody imitates sex and lays out in “Instagram”. And if nobody invents self-PR in your action – it means that you will have sex once more. You have not sex to many! Is it true?

Idea 3. The competition in beds’ jumping and pillows’ struggle between the adults. The judges are children.

Idea 2. You give all the adults free vodka in order to celebrate a purchase. We organize indignation of the public with hashtag #therearechildren. Personally, I will join! I am for HLS.

Idea 1. We put the presidents’ beds for sale. As if. This is the exact copy of Putin’s bed, for example. You give all your beds of the assortment the names of the leaders of the countries and sell them with mark-up and the second bed as a present.