Читать книгу The Obvious: Everything You Need to Know to Succeed - James Dale - Страница 5

The secrets to success in business aren’t secrets at all. They’re beliefs, ideas, values, and strategies most of us already know, but ignore. Tell the truth. Share the credit. Listen more than you talk. Open your mind. They’re in plain sight, staring us in the face, fundamental and familiar – in a word, obvious. Maybe too obvious. They’ve been recited to us by our parents and grandparents. Words to live by. As likely to appear in a fortune cookie as an MBA textbook. In fact, they are so fundamental, they may have been taken for granted or ignored, and certainly not practiced to their highest effect.

They’re simply obvious. Not tricky, sly, clever, or even complicated. Just proven effective, over and over, irrefutably. Not in a hypothetical case or historic analogy or cute parable, but in real life, in real deals, in real business. They work. Regardless of the field of business – from airlines to biotech to apparel to building to marketing to shipping to demolition to design to wholesale to retail to service to security to insurance to entertainment. Regardless of the job – from sales rep to department head to regional manager to HR to CFO to CEO. Same principles, same results, always effective.

If they’re obvious and they work and we’re already familiar with them, why do we ignore them? Maybe because human beings have a weakness for tricks, gimmicks, and schemes – shortcuts to the pot of gold – anything but the obvious. Maybe because we haven’t treated The Obvious with same respect as we treat shortcuts. Maybe because we’ve never looked at The Obvious closely enough to see not only how effective they are, but why, and how best to use them. Maybe they haven’t been assembled and explained in one place where we could see how compelling they are, individually and especially, together.

Here they are. The Obvious, a collection of the principles – beliefs, ideas, values, and strategies – that work. Where did they come from? The best sources on earth. From historians, story-tellers, moralists, famous minds like Ben Franklin and Woody Allen, humble minds like our grandparents and parents, from real life, from fairy tales, and from experience, the wisest teacher of all. Their efficacy has been proven; their potency has rarely been realized; they are effective immediately. Every new self-help book would have us believe they’ve discovered the new secret formula for success. It’s not new; it’s not secret; and it’s not a formula. It’s old; it’s well-known; and it’s all here. The Obvious – all assembled in one book, divided into logical categories, explaining why each principle is obvious, how and why it works, and how you can use it. They’re all you need to know. Period.