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The Price Is Right

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In 2005 I was asked if I would put together a nutrition plan for a very famous model in the UK, Katie Price. She is otherwise widely known as “Jordan,“ and in the US this could get confusing because Jordan here is a basketball legend, not a glamour model! Katie had never been near a juice extractor in her life and was living on a diet consisting of nothing but takeout and fast food such as pizza and McDonald’s. Katie had been pretty lucky on the weight front most of her life. Despite her awful diet and no exercise, her system managed to keep her slim—even springing back to its flat-stomach self immediately after the birth of her first child, Harvey.

However, despite what people may think, Katie wasn’t so fortunate after her second child. She needed a cesarean and even after the baby was born she still had 28 lbs (13 kg) to lose! Contrary to popular rumor, Katie did not have a tummy tuck, and from what I now know of her she never would.

Like most women who have recently given birth she had weight to lose, and like most she wanted to lose it in super-fast time. Her main reason for wanting to lose the weight fast—in addition to her work as a model—was her impending wedding. Katie, like most brides to be, wanted to look amazing for her wedding day, and even though she had 3 months to lose the weight she wanted some results fast.

I devised a specific 6-week juicing/eating plan and explained that as it was new to her it would take a short time to get used to juicing. I also explained that it would take time to lose the weight but asked her to be patient and her body would do what it needed to do.

Asking Katie to be patient is like asking Jim Carrey to keep still! She is a woman who wants results in the fastest possible time and the initial plan wasn’t producing changes quick enough for her. At this stage people often do one of two things. They either go back to what they were eating before—which clearly doesn’t help their cause—or they do something incredibly drastic like living on nothing but water and doing 4 hours of exercise a day, which is again far from good and far from being in the same ballpark as healthy.

This is when I suggested she go on nothing but specially designed juices and smoothies for 7 days. I explained that the average person loses 7 lbs on the program, that it is extremely healthy, but that it requires a great deal of preparation and a certain mind-set in order to achieve it. But I didn’t realize at the time who I was dealing with. Katie is perhaps the most determined person I have ever met and if she says she’s going to do something she will do it whatever it takes to make sure it gets done.

I would say Katie kept to the program 90–95% of the time and saw some great results at the end of that week. More importantly, she then knew that there was indeed something to this juicing lark as she wasn’t anywhere near as hungry as she thought she would be and often not hungry at all. This, along with the dramatic weight loss, gave her the momentum to continue to Phases 2 and 3 of the program. (These phases are included in this program to make sure the change sticks.)

Katie not only lost the weight she wanted to lose but, much more than that, she has kept it off. At the time of writing this book, some 7 months after she finished her juice plan with me, Katie is weighing in at an average of 112 lbs (51 kg). This would be way too thin for some, but for Katie’s height and frame it’s a perfectly healthy weight.

The point I want to make is that having juice as part of her daily diet is not a diet to her; it is now a lifestyle, and without it the chances are she would still be on a diet consisting largely of takeout. As she says:

“This is the first time I have ever stuck to any sort ofdiet plan … I love the juices and I don’t feel hungry.”

This is why I make no apologies for this perfectly healthy, amazing results, super juice plan. If it juices people to initiate lifelong changes and embark on a healthier lifestyle, then I’m all for it.

I have told Katie’s story because her body, health, and weight are often in the media, especially in the UK. But nearly all of the most amazing juicy stories are from “regular” people.

The Juice Detox Diet 3-Book Collection

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