Читать книгу Data Control - Jean-Louis Monino - Страница 20

Information is at the heart of Business Intelligence (Monino 2012b) and its strategic management has become one of the key drivers of overall business performance. Indeed, the process of globalization of markets forces economic agents to adapt to the new balances that are being established between competition and cooperation. From now on, the management of industrial strategies is largely based on the ability of companies to access strategic information to better anticipate future markets and competitors' strategies.