Читать книгу Transfusion Medicine - Jeffrey McCullough - Страница 66

This model is based on attitude, subjective norm, and perceived behavioral control [23]. These influence the intention to carry out behaviors. Although this model has a different name than those of Piliavin and Callero [4], theory of planned behavior really involves attitudes about the behavior, social pressure about the behavior, and control over performing the behavior. Thus, it is not surprising that several studies (reviewed by Masser et al. [23]) indicate that theory of planned behavior predicts a substantial portion of blood donation intention and behavior [24].