Читать книгу Handbook of Web Surveys - Jelke Bethlehem - Страница 48

KEY TERMS

Оглавление

Computer‐assisted personal interviewing (CAPI):A form of face‐to‐face interviewing in which interviewers use a laptop computer to ask the questions and to record the answers.Computer‐assisted telephone interviewing (CATI):A form of telephone interviewing in which interviewers use a telephone to ask the questions and to record the answers.Computer‐assisted web interviewing (CAWI):A form of self‐interviewing in which respondents complete the questionnaires on the Internet. CAWI is a synonym for web survey.Cross‐sectional survey: A survey that observes a sample from the target population at one point in time. Objective is to describe the state of the population on that moment in time.Internet survey:A general term for various forms of data collection via the Internet. Examples are a web survey and e‐mail surveys. Included are also forms of data collection that use the Internet just to transport the questionnaire and the collected data.Longitudinal survey:A survey that observes the same sample from the target population at several points in time. Objective is to describe the changes of the population over time.Paradata:Data about the process by which the survey data are collected.Qualitative interview:An in‐person in‐depth interview with respondents that have completed a survey questionnaire. Such an interview aims at uncovering usability problems like difficult questions or cumbersome tasks.Self‐selection survey:A survey for which the sample has been recruited by means of self‐selection. It is left to the persons themselves to decide to participate in a survey.Usability testing: Conducting an experiment to check whether respondents find it easy to complete the web survey questionnaire. Aspects tested include the speed with which the survey task is carried, the number of errors made, and familiarity with the user interface.Web panel:A survey in which the same individuals are interviewed via the web at different points in time.Web survey:A form of data collection via the Internet in which respondents complete the questionnaires on the World Wide Web. The questionnaire is accessed by means of a link to a web page.

Handbook of Web Surveys

Подняться наверх