Читать книгу Handbook of Web Surveys - Jelke Bethlehem - Страница 58

A flowchart for the web/mobile web survey process of a probability‐based survey is proposed and discussed. The flowchart will be useful for practitioners and researchers. Practitioners have a guide to follow when undertaking the survey in an efficient way, without forgetting or overlooking important decisional steps. Not considering the steps in the flowchart could compromise the survey's quality and increase the amount of errors. Because a detailed description of the most important flowchart steps is in the chapters of this book, surveyors have the opportunity to gain a deeper insight into different issues ad techniques.

When analyzing their empirical results and evaluating errors and the risk of errors, researchers can identify the steps or sub‐steps to which the results are related and determine how the decisions on one step (or sub‐step) could affect the results at other steps, thus improving the quality of the survey process.