Читать книгу Handbook of Web Surveys - Jelke Bethlehem - Страница 43

Certain surveys are not affected by the instrument bias a web survey may cause. When measuring job satisfaction among high‐tech workers, the bias will be minimal. Getting feedback from employees on a benefit package can have a slightly higher bias if not all employees have computer access. However, an attempt to determine what role of the United States should have been in the Libyan war of 2011 would probably produce highly biased estimates, because one would only obtain the opinions from computer‐literate people with Internet access. They will not be representative for the whole population.

Web surveys may be conducted for profiling purposes. Examples are member surveys, audience profiling, and donor profiles. Web surveys may also be used for data collection by asking people to provide information about themselves. Other interesting applications are socioeconomic research, planning support, and social behavior studies. A web survey can also be used for attitude polls, opinion polls, program evaluation, and community cultural planning surveys. Other possible topics are economic aspects and performances, as well as market trends and customer/employee satisfaction.