Читать книгу Handbook of Web Surveys - Jelke Bethlehem - Страница 32

1 Exercise 1.1 Which of the following options is not an advantage of computer‐assisted interviewing (CAI) as compared with traditional modes of data collection?Data quality is higher due to included checks.The software is in charge of routing through the questionnaire.CAI leads to higher response rates.Data are processed quicker.

2 Exercise 1.2 What is an advantage of an e‐mail survey over a traditional mail survey?Data quality is higher due to included checks.There is less under‐coverage.Response rates are higher.It has better facilities for navigation through the questionnaire.

3 Exercise 1.3 Why were the first surveys on the Internet e‐mail surveys and not web surveys?E‐mail surveys were cheaper.The World Wide Web did not exist yet.E‐mail surveys are more user friendly.E‐mail surveys require less data communication over the Internet.

4 Exercise 1.4 When should the form‐based approach be preferred over the question‐by‐question approach in a web survey?The questionnaire is very long.The questionnaire contains route instructions and edits.All questions fit on one screen.The survey is a business survey.

5 Exercise 1.5 Which of the four features is typically and advantage of web surveys?There is no under‐coverage.The sample size is always large.A survey can be designed and conducted very quickly.Accurate estimates can always be computed.

6 Exercise 1.6 How to avoid the problem of under‐coverage in a general population web survey?Conduct a mixed‐mode survey.Increase the sample size.Conduct a self‐selection web survey.Replace the web survey by an e‐mail survey.

7 Exercise 1.7 Why source integration is an interesting perspective?To optimize information.To conduct mixed‐mode surveys.To totally avoid web surveys.To run only paper surveys.