Читать книгу Handbook of Web Surveys - Jelke Bethlehem - Страница 26

The description of modern‐day survey challenges leads to some conclusions:

 Modern‐day surveys can be very hard.

 No single person has all the answers.

 New survey‐producing methods are necessary to address all the challenges within ever‐tightening constraints.

 Small screen sizes often lead to adaptations of survey instruments such as using fewer points in a scale question.

 With the proliferation of devices, it becomes harder to rely on unimode designs where all questions appear the same in all modes and devices (Dillman, Smyth, and Christian, 2014). Instead, the institute may strive for cognitive equivalence across all manifestations (de Leeuw, 2005).