Читать книгу Handbook of Web Surveys - Jelke Bethlehem - Страница 27

Updated survey design methods may give ways to handle and even thrive in the modern‐day survey world. The idea is to use extremely powerful computer‐based specification to replace document specification and manual programming. This idea is described in the following:

 Use a capable computer‐based specification system to define the questionnaire. A drag‐and‐drop specification may be adequate for simpler surveys, but when you get to surveys that must handle more of the multis mentioned above, or when you get to thousands of questions, drag‐and‐drop becomes too onerous.

 Specification and survey methods research should use question structures (see below).

 The institute should define its question‐presentation standards for each structure across all the multis. This requires some up‐front work and decisions.

 When the specification is entered, the computer should generate the necessary source code and related configuration files for all multis. All these computer‐generated outputs should conform to the institute's standards.

 Use a survey‐taking system that has evolved to cope with the modern‐day world.