Читать книгу Handbook of Web Surveys - Jelke Bethlehem - Страница 36

Collecting data using a web survey has much in common with other modes of data collection. There are the usual steps, like survey design, fieldwork, data processing, analysis, and publication. At each step, however, consider the suitability of concepts and methods taken from traditional survey approaches (face‐to‐face, paper, telephone). Where necessary, implication for eventual questionnaire reception and completion on mobile devices needs to be borne in mind, and adequate adaptions need to be applied. This handbook examines the most important practical and methodological aspects of only web surveys and of mobile web surveys that need careful consideration. They relate on the following questions:

 How to select the sample?

 How to contact potential respondents?

 How to construct a web questionnaire?

 How mobile web surveys differ or are similar to web surveys?

 How to make proper statistical inference based on a web survey data?

 What is the impact of sampling and non‐sampling errors?

 What are the problems and solutions for mixed‐mode surveys with web component?

 How to handle web panels?

Detailed answers to these questions are in the other chapters of this handbook. The current chapter gives a general overview of different approaches of conducting web surveys. For each approach and each situation, different problems may occur, and therefore different methodological solutions are required.