Читать книгу The Jobs To Be Done Playbook - Jim Kalbach - Страница 22

What is the job performer trying to achieve? A job is a goal or an objective independent of your solution. The aim of the job performer is not to interact with your company but to get something done. Your service is a means to an end, and you must first understand that end.

Because they don’t mention solutions or technology, jobs should be as timeless and unchanging as possible. Ask yourself, “How would people have gotten the job done 50 years ago?” Strive to frame jobs in a way that makes them stable, even as technology changes.

There are several types of jobs you’ll ultimately be looking for, and it takes practice to sort them out and define them. The key distinctions to make are between the main job, related jobs, and emotional and social jobs.