Читать книгу The Jobs To Be Done Playbook - Jim Kalbach - Страница 32

Before getting started, you first have to define the target domain and the breadth of your field of inquiry. A main job can be big or small, and the focus depends on your situation. It’s up to you to set the level of altitude and the boundaries of the job, discussed below.

Make scoping your JTBD domain a team activity. It’s your first chance to get others in your organization on board to become more job-centric. Note that some people find formulating JTBD somewhat artificial and confining. The approach demands rigor that takes practice and some getting used to. Start small and practice as you go.

There are three key steps in scoping the JTBD domain: defining the main job, defining the job performer, and making a hypothesis about the process and circumstances. Each of these is guided by the business an organization is in currently, as well as the position it wants to occupy in the future. Your initial definitions may change as you learn more through in-depth research, but to begin it’s best to be as targeted as possible initially.

Also, remember that to define each element of your JTBD model, you should speak with potential job performers. Avoid making assumptions, and ground your definitions in reality from the start. With just a few one-on-one interviews, you’ll be able to learn a lot about the job performers and their job to be done.