Читать книгу The Jobs To Be Done Playbook - Jim Kalbach - Страница 24

Related jobs are adjacent to the main job, but are significantly different. For instance, if you define grow retirement portfolio as a main job, related jobs may be finance a new home or balance cash flow. Identifying related jobs as such can help your team understand the main job—what it is and what it is not.

Also recognize that people have multiple goals that collide and intersect. The world is not as neat and compact as your JTBD model will suggest. As you define the main job, identify related jobs to understand the overall landscape of objectives. Only then should you decide on a single main job to focus on, keeping related jobs in your peripheral line of sight.

Keep in mind that related goals may even compete with the main job and each other. For instance, buying a large-ticket item like a car or house may detract from growing a retirement portfolio. As a result, progress in our lives is the sum of the outcomes of related jobs, and balance is often required.