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The Jobs to Be Done Playbook Align Your Markets, Organizations, and Strategy Around Customer Needs By Jim Kalbach

Two Waves Books

an imprint of Rosenfeld Media

125 Maiden Lane, Suite 209

New York, New York

10038 USA

On the Web: twowavesbooks.com Please send errors to: errata@twowavesbooks.com

Publisher: Louis Rosenfeld

Managing Editor: Marta Justak

Illustrations: Michael Tanamachi

Interior Layout Tech: Danielle Foster

Cover and Interior Design: The Heads of State

Indexer: Marilyn Augst

Proofreader: Sue Boshers

©2020 Jim Kalbach

All Rights Reserved

ISBN: 1-933820-68-3

ISBN 13: 978-1-933820-68-2

LCCN: 2019948483

Printed and bound in the United States of America