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Contents at a Glance
ОглавлениеForeword
Introduction
Chapter 1: Understanding Jobs to Be Done
Chapter 2: Core Concepts of JTBD
Chapter 3: Discovering Value
Chapter 4: Defining Value
Chapter 5: Designing Value
Chapter 6: Delivering Value
Chapter 7: (Re)Developing Value
Chapter 8: JTBD in Action
Final Thoughts
Quick Reference: JTBD Plays
Resources on JTBD
Index
Acknowledgments
About the Author
