Читать книгу Becoming THE Expert - John W. Hayes - Страница 8

Thought Leadership is a diverse and multi-facetted discipline. It offers a number of strategies that can be adopted, regardless of the industry you work in. The best way to demonstrate this is to list ten prominent Thought Leaders who I believe have mastered the practice and who I regularly look to for inspiration (both inside and outside of business). Some of the names in this list will be instantly recognisable, others may be more difficult to place.

If you want to see how the pros do it, I suggest you seek these people out, learn how they use Thought Leadership to promote their business or celebrity status (remember celebrity is more often than not a front for business activity) and effectively position themselves at the top of their game.

 Jamie Oliver (celebrity chef and campaigner) – uses Thought Leadership via his regular TV appearances and magazine articles to promote the sale of his books and fill his ever expanding empire of restaurants.

 Micheal O’Leary (Ryanair CEO and raconteur) – never afraid of using a sound bite to fill seats on his budget airline.

 Steve Jobs (founder of Apple) – the man who made the computer and mobile telephone industry sexy.

 Marc Benioff (chairman and CEO of cloud computing company Salesforce.com) – the software man who hates software and wants us all to live in the cloud.

 Seth Godin (author and marketer) – probably the world’s most inspirational and popular marketing guru.

 Martin Lewis (broadcaster and editor of Money Saving Expert) – started www.moneysavingexpert.com to help people save money and it made him millions.

 Simon Calder (travel writer and broadcaster) – the go-to person for people on the go.

 Marc Coker (founder of Smashwords.com) – behind the company that is shaking up the publishing industry one book at a time.

 Jeff Bezos (founder and CEO of Amazon) – the man who shaped the way we buy books, CDs, DVDs and virtually everything else online.

 Martha Swift and Lisa Thomas (founders of The Primrose Bakery) – the original UK cupcake entrepreneurs and bestselling authors.