Читать книгу Becoming THE Expert - John W. Hayes - Страница 9

To find out whether you have the potential to be a Thought Leader ask yourself the following questions. If you answer yes to them all, you are halfway to Thought Leadership.

 Do I possess a detailed knowledge of the industry I work in?

 Do I have an opinion about various topics within my industry?

 Do I have the ability to communicate my opinion effectively (either written or verbally, although preferably both)?

 Am I able to demonstrate my opinion is worth listening to, using case studies or references?

It is important you answer these questions honestly. Many people try and position themselves as Thought Leaders without the right credentials. Some even get away with it and make a name for themselves, often at the expense of people seeking quick wins and get rich quick schemes – the internet is full of these. Don’t be tempted to do this yourself – your reputation cannot stand the risk.

Experience is the only thing that makes Thought Leadership credible. If you’ve got it, then you should go for it. If you haven’t, put this book down for now and pick it up again in a couple of years when you have built up more experience.