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Here are a number of ways I have found that work:

 Use risk control. If the bet goes below 50 get out: This cuts the losing bet from £820 to around £320. Be aware, however that this approach will also cull some of your winning bets – there are no free lunches!

 Find bets that may be priced around 80 but give better odds: This requires a betting idea and research [discussed later in this chapter]. It is impossible for me to set out bets that will give you this advantage because if I were to include the ideas I have researched they would immediately lose their value. Others would do the same trades and this would shift the price. A small shift is enough to destroy any edge the idea had. By the time you read of the bet it would have become useless.

 Use additional techniques to choose your trades: These may include fundamentals, technical indicators or chart patterns. Some traders do very well on gut instinct alone, although this can take some time to develop.

 Find bets that complement one another: If one bet does go wrong the other profits. This can enhance your chances overall.

Later in this chapter I talk about getting “good value” from your bets and the points I make above are some of the ways in which this can be done.