Читать книгу The Entrepreneur's Guide To Modern Marketing - Justin Theng - Страница 1

Congratulations on taking the first step to building a successful marketing system in your business. If you’re like most entrepreneurs, you’ve probably already attempted marketing of some description, but since you’re reading this book, you also probably feel the results could have been better.

I write this book with two goals in mind. My first aim is to help entrepreneurs that already have marketing strategies in place. I want you to be able to have a look at your strategies and see how we can tweak it so you can eventually scale up. Second, I want to help entrepreneurs who are new to digital marketing. This book will help you create a step-by-step marketing strategy so you can hit the ground running.

I have found that marketing is the Achilles’ heel of most businesses, probably second only to profitability. A lot of business owners often leave marketing for last. It’s so easy to get busy with other aspects of the business throughout the day. You handle sales, finance, product acquisition, people management, and so on. Then when you have some extra time at the end of the workday, you may decide to finally have a look at your marketing.

If there’s one thing I’ve always reminded my clients in the last two decades, it’s that marketing isn’t something that you delegate, set, and forget. That’s a recipe for disaster. You wouldn’t leave your sales process to someone else without asking for results or even reports. You wouldn’t tell a third party or someone in your team to just go and sell the product. They’re in there playing a crucial role in the lifeblood of your business. Right?

In the same way, you shouldn’t just leave someone else to do the marketing for you and just wait for the results. Marketing is an extension of the sales process. It plays a crucial role in generating income for the business. It’s an extension of the revenue generation pathway.