Читать книгу The Entrepreneur's Guide To Modern Marketing - Justin Theng - Страница 11

There are lots of businesses that create Buyer Personas, but in my experience coaching many of them, I have found their personas to be generic and unusable. If you haven’t yet created Buyer Personas, don’t worry. It’s better to do this once, and do it right, than to need to redo it. That’s what led me to create the Advanced Buyer Persona template. This is an important part of your marketing as it allows you to tailor your marketing efforts specifically to the type of person who is most likely to purchase.