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Now you know what this book will cover, let’s get into the 3M Marketing System extensively in the upcoming chapters. Everything you need to plan and implement what you’re learning directly into your business, will be provided for you in worksheets and templates. All you need to bring is the entrepreneurialism, the business knowledge, the experience, and the expertise.

We’ll combine your experience and my knowledge of marketing best practices to create maximum impact. Throughout the book, I’ll be assuming a certain level of marketing knowledge but in case I use a marketing term you’re not familiar with, I’ve included a glossary at the end of this book.

This book is not meant to be a comprehensive course on marketing. It’s a map of the terrain, so to speak. It’s a helpful guide to navigate some of the pitfalls I’ve seen in business. For some entrepreneurs, it will be more than they’ll ever need. For others, It will just be the starter course.

So are you ready to dive in and start creating profitable marketing? Because I am. I’ve worked extremely hard and diligently to put a whole bunch of IP and proprietary techniques into simple to use frameworks. I want you to be able to implement straight away into your business. Gear yourself up and remember: trust the system. Let’s do it!

The Entrepreneur's Guide To Modern Marketing

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