Читать книгу The Entrepreneur's Guide To Modern Marketing - Justin Theng - Страница 7

Around the Map, you have the Technical Setup. This is your plan for technology and tools, specifically within digital marketing. I’ll show you exactly what this looks like to save you the guesswork and expensive trial and error. Next, we will look at the Sources. Where do people come from? Where is the traffic coming from? Then we’ll have a look at your Flight Plan. This is really just a one-page plan that will help you measure your success indicators. These indicators include:

 Traffic

 Conversion rates

 Traffic to leads

 Leads to customers

 And the conversion rates between all of those.

You need to measure all these so that you can improve it. You can’t improve what you’re not measuring.