Читать книгу Suddenly Virtual - Karin M. Reed - Страница 26

A fall 2019 Forbes Insights survey of more than 300 executives revealed just how valuable video is for teams that span the globe. High‐quality video collaboration tools allow the “best and brightest” to work seamlessly on a project no matter where they are in the world. Consider the words of Brett Durnell, a manager of Unified Communications at F5 Networks, a true believer in leveraging video for global teamwork: “We have international meetings where there can be ten different faces on the screen all working together as if they were in the same room. It changes the nature of the meeting, making it more engaging, fun, and collaborative.”

The survey results also revealed that at least 70% of respondents found that video meetings help drive the engagement of remote workers, improve team effectiveness, and enable individuals to be more productive. Keep in mind, this survey was conducted in the fall of 2019 prior to the bulk of business taking place virtually. As Joe found through his research, the benefits of video have been even more pronounced since the pandemic took hold, with even an overcorrection in productivity. Many employees who had never not had a commute found it hard to clock out when work was only a room or even an arm's‐length away, represented by a laptop sitting on a kitchen table (Green 2020). The fear of burnout was based in solid science, and corporations even today are wrestling with strategies to keep their employees from succumbing to it (Torman 2020).