Читать книгу Suddenly Virtual - Karin M. Reed - Страница 31

 As the nation responded to the pandemic, “Stay at Home” largely became “Stay on Zoom” with the video meeting app rising to number one on Apple's app store for free videoconferencing options by early April 2020.

 Broad usage of personal video chat leads to explosive adoption of video collaboration tools in the workplace, with a variety of platforms being used, often simultaneously, within organizations.

 With a shift toward a “webcam‐on” culture, businesses begin to see the benefits of video in virtual meetings – the potential to form deeper connections, less opportunity for participants to multitask, and the ability to read body language to develop a clearer understanding of the intent and impact of messages being conveyed.

 Video meetings are enhancing team cohesion, performance, and productivity while also reshaping the way coworkers view each other.

 No longer are teammates defined by just their roles; the video portal created by “work from home” provided a fuller picture of their coworkers.

 Video is a core component of virtual sales strategy as organizations seek new ways to build relationships, humanize their messages, and take the anonymity out of a sales process that used to rely upon face‐to‐face interactions.