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| 3 | Reaching Success What You Really Need to Succeed as an Entrepreneur Chapter Overview

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 Intangible versus tangible aspects of starting a business

 The intangible aspects that have the greatest impact on success

 The importance of mindfulness, achieving a state of flow, work-life balance, and living a self-actualized life

This is the part of the book where I’m supposed to give you a list of traits you need to be successful as an entrepreneur. Or I would if I was writing clickbait rather than a serious book. I recently googled “Do I have the entrepreneurial spirit?” and got nearly 65 million results. Most of the relevant results were lists of traits. Some common themes:

 Passion

 Resiliency

 Vision

 Calculated risk-taking

 Hard work

I don’t dispute the importance of any of these characteristics for entrepreneurial success, but these traits are widely held by many people and they certainly don’t guarantee success. I’ve been observing successful entrepreneurs for a long time, and I believe there is one characteristic that’s most critical for success: mindfulness.

Starting a Business QuickStart Guide

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