Читать книгу English vocabulary in context - - Страница 18

1. Read the text and try to figure out the meaning of the highlighted words.

In today’s world, it is important to keep up with the latest trends and advancements. Companies are constantly striving to make their mark by introducing new and groundbreaking products or services. This often requires a lot of brainstorming and hard work, but the end result can be very rewarding.

One example of this is the fusion of traditional bricks-and-mortar stores with cutting-edge technology. This brainchild has led to a customised shopping experience that appeals to both young and old customers.

However, not all companies are able to keep up with the latest trends and may find themselves in a predicament. This could lead to stagnation and possibly even layoffs. When companies face such challenges, they may consider a merger with another company to bolster their position in the market. This could also involve a refurbishment of their existing infrastructure to stay competitive. An audit of the company’s finances and resources may also be necessary to ensure that they are on the right track.

However, not everyone may appreciate these changes. Some employees may express displeasure at the prospect of a merger or layoff, while others may simply feel incomprehension towards the new direction of the company. It is important for management to communicate effectively and address any concerns that arise during these times of change.

Despite the challenges, companies must continue to make strides and embrace new ideas in order to stay relevant in today’s fast-paced world. By doing so, they can achieve success and earn the appreciation of their customers and stakeholders alike.

2. Match the words with the definitions.

3. Complete the sentences with the words from the previous exercise.

1. The new scheme is the firm’s latest _____________________.

2. There was widespread _____________________ of Martin’s absence in the office.

3. The _____________________ software was tailor-made so students can choose what areas they want to focus on.

4. The headmaster showed his _____________________ of Ron’s predicament by not punishing him too harshly.

5. The firm made great progress and massive _____________________ in expanding the company to foreign markets.

6. The director was extremely annoyed and expressed his _____________________ at the disrespect he was shown.

7. The director supported the _____________________ of the two corporations.

8. The company went through a period of _____________________, where no new products were developed.

9. The company is known for its innovative and _____________________ work.

10. In order to remain _____________________ in today’s market, companies must constantly innovate and keep up with the latest trends and technologies.

11. Mr Smith sympathised with Bob’s _____________________; it was a difficult situation.

12. Mr Jones lost his job after being _____________________ by the company.

13. Martin would _____________________ do more overtime if the rewards for doing so were better.

14. It’s expected that the writer’s _____________________ of reality and fantasy in his new novel will earn him the literary acclaim he deserves.

15. The government provided aid to _____________________ the economy during the recession.

16. It is essential to examine the interests of all _____________________ before implementing a new policy or strategy.

17. Hopefully, the _____________________ of our office, as well as the other renovations, will be complete within a month.

18. During the _____________________, the accountant thoroughly inspected the company’s financial procedures.

19. Certain schools can successfully combine _____________________ methods and advanced technology with traditional learning.

20. Businesses tend to set up _____________________ companies with actual physical addresses, rather than setting up only online ones.

Key

Match the words with the definitions.

Complete the sentences with the words from the previous exercise.

1. The new scheme is the firm’s latest brainchild.

2. There was widespread incomprehension of Martin’s absence in the office.

3. The customised software was tailor-made so students can choose what areas they want to focus on.

4. The headmaster showed his appreciation of Ron’s predicament by not punishing him too harshly.

5. The firm made great progress and massive strides in expanding the company to foreign markets.

6. The director was extremely annoyed and expressed his displeasure at the disrespect he was shown.

7. The director supported the merger of the two corporations.

8. The company went through a period of stagnation, where no new products were developed.

9. The company is known for its innovative and groundbreaking work.

10. In order to remain competitive in today’s market, companies must constantly innovate and keep up with the latest trends and technologies.

11. Mr Smith sympathised with Bob’s predicament; it was a difficult situation.

12. Mr Jones lost his job after being laid off by the company.

13. Martin would be inclined to do more overtime if the rewards for doing so were better.

14. It’s expected that the writer’s fusion of reality and fantasy in his new novel will earn him the literary acclaim he deserves.

15. The government provided aid to bolster the economy during the recession.

16. It is essential to examine the interests of all stakeholders before implementing a new policy or strategy.

17. Hopefully, the refurbishment of our office, as well as the other renovations, will be complete within a month.

18. During the audit, the accountant thoroughly inspected the company’s financial procedures.

19. Certain schools can successfully combine cutting-edge methods and advanced technology with traditional learning.

20. Businesses tend to set up bricks-and-mortar companies with actual physical addresses, rather than setting up only online ones.