Читать книгу Habit Machine. AI Product Management - Ар'лан ис'Дрекхэм - Страница 13

Discovery isn’t brainstorming. It’s disciplined empathy mapped to measurable friction. Before writing a single line of code, you must isolate the exact behavioral gap. Modern teams use AI-assisted ethnography, journey clustering, and Jobs-to-be-Done interviews to separate symptoms from root causes. You’re not asking users what they want. You’re observing where they struggle, where they hack workarounds, and where they tolerate unnecessary steps. The output isn’t a feature list. It’s a single, testable hypothesis about how to collapse that friction.