Читать книгу Habit Machine. AI Product Management - Ар'лан ис'Дрекхэм - Страница 21

One of the oldest mistakes in product work is treating marketing as the packaging you slap on at launch. That view is obsolete. Marketing isn’t an afterthought. It’s the system that makes a product discoverable, understandable, adopted, and repeated. In other words, marketing is one of the core engines that helps a product become behavior. When teams finally stop treating it like a launch checklist, it becomes part of the operating model.

Here’s how embedded marketing actually works across the full product lifecycle. No fluff. Just the mechanics.