Читать книгу Habit Machine. AI Product Management - Ар'лан ис'Дрекхэм - Страница 2

I’ve spent the better part of two decades building products that people actually use. AI systems grounded in WHO data. Mobile apps that reached 180 million people a month. Payment integrations that made nine figures. Along the way, I learned one thing that changed everything:

Products don’t win on features. They win on behavior.

My background is behavioral economics. A Ph. D. studying how information shapes decisions taught me something no certification ever will: humans are lazy in the smartest way possible. We default to what’s familiar. We avoid thinking whenever we can. If your product makes people think, it’s already losing. If it quietly removes the need to think — that’s where magic happens.

This book is the result of that realization. It’s not theory. It’s the playbook I wish I had when I was scaling teams, killing features, and trying to figure out why some ideas stick while others quietly die.